About
The GIS for Business Analytics course focuses on applying geographic information systems (GIS) to enhance business decision-making and market analysis. Participants will learn to leverage spatial data to drive smarter business strategies, optimize supply chains, and understand customer behavior.
Learning Objective
- Understand how GIS can be used for location-based decision-making.
- Learn techniques for conducting site suitability analysis to determine optimal locations.
- Gain skills in mapping customers, competitors, and market trends using GIS.
- Optimize supply chains and logistics through GIS analysis.
Exam Information
- Exam Format: 100 multiple-choice questions.
- Mode of Exam: Computer Based
- Passing Score: Minimum of 70% required
Recertification
- Certificate is valid for 3 years.
- To renew certificate, participants must:
- Complete ongoing professional development activities.
- Alternatively, submit evidence of continued application of GIS in business analytics.
Curriculum
- 4 Sections
- 12 Lessons
- 40 Hours
Expand all sectionsCollapse all sections
- Location-Based Decision Making3
- 1.0Learn how to use GIS to analyze geographic data for informed decision-making in business contexts.
- 1.1Understand how geographic factors like proximity, accessibility, and demographics influence business strategies.
- 1.2Utilize GIS tools to make data-driven decisions for site selection, market expansion, and resource allocation.
- Site Suitability Analysis3
- 2.0Apply GIS techniques to assess the suitability of locations for business operations or expansions.
- 2.1Learn how to evaluate factors such as population density, transportation access, zoning regulations, and competitor locations.
- 2.2Use GIS to identify optimal sites for retail outlets, warehouses, distribution centers, and new offices.
- Customer and Competitor Mapping3
- Supply Chain Optimization3
- 4.0Learn how GIS can improve supply chain logistics by optimizing routes and reducing transportation costs.
- 4.1Use GIS to analyze factors like distribution center locations, transportation infrastructure, and inventory management.
- 4.2Apply GIS tools to enhance overall efficiency, reduce lead times, and improve customer service in supply chain management.
Requirements
- Business professionals with basic GIS knowledge
- Those working with location-based data
- Familiarity with business analytics is beneficial
Target audiences
- Business Analysts
- Marketing Professionals
- Supply Chain Managers
- Data Analysts
- Sales and Marketing Managers
- Anyone interested in using GIS to enhance business decision-making and operations.