Course Code : CMTI-BM-101

Credit Hours :

150 Contact Hours , 4 Credits (40 Contact Hours)

Course Description

This course introduces students to fundamental principles and practices of business management. It covers planning, organizing, leading, and controlling business activities, with emphasis on decision-making, leadership, operations, finance, marketing, ethics, and sustainability. The course combines theoretical concepts with practical applications to prepare learners for managerial roles in diverse organizations.

Course Learning Outcomes (CLOs)

Upon successful completion of this course, students will be able to:

1. Explain core business and management concepts
2. Apply planning and strategic management tools
3. Analyze organizational structures and leadership styles
4. Demonstrate understanding of human resource management principles
5. Interpret basic financial and operational information
6. Apply marketing concepts to business scenarios
7. Evaluate ethical, legal, and sustainability issues in business
8. Make effective managerial decisions using problem-solving techniques

Prerequisites

None

Course Outline and Weekly Schedule

Week 1: Introduction to Business Management

• Meaning and scope of management
• Functions of management
• Types of business organizations
• Business environment and stakeholders

Week 2: Planning and Strategic Management

• Vision, mission, and objectives
• Strategic planning process
• SWOT and PESTLE analysis
• Competitive strategies

Week 3: Organizational Structure and Design

• Organizational structures
• Authority, responsibility, and accountability
• Delegation and coordination
• Teamwork and collaboration

Week 4: Leadership and Motivation

• Leadership theories and styles
• Motivation theories
• Communication in organizations
• Performance management

Week 5: Human Resource Management

• Recruitment and selection
• Training and development
• Employee engagement
• Workplace culture

Week 6: Operations and Quality Management

• Operations management fundamentals
• Process planning
• Quality management concepts
• Productivity and efficiency

Week 7: Financial Management Basics

• Financial statements overview
• Budgeting and cost control
• Cash flow management
• Risk and investment basics

Week 8: Marketing and Customer Management

• Marketing concepts and importance
• Market research and segmentation
• Marketing mix (4Ps)
• Customer relationship management

Week 9: Business Ethics, Law, and Sustainability

• Business ethics and corporate governance
• Legal environment of business
• Risk management and compliance
• Sustainability and ESG concepts

Week 10: Decision-Making and Entrepreneurship

• Managerial decision-making models
• Problem-solving techniques
• Entrepreneurship fundamentals
• Business growth and innovation

Teaching and Learning Methods

• Lectures and interactive discussions
• Case studies and real-world examples
• Group activities and presentations
• Assignments and quizzes

Assessment and Evaluation

• Quizzes: 20%
• Assignments: 20%
• Group Project: 20%
• Final Examination: 40%

Grading Policy

Grades will be awarded based on cumulative performance in assessments and examinations according to institutional guidelines.

Learning Resources

• Introductory Business Management textbooks
• Case studies and academic articles
• Online learning resources

Attendance Policy

A minimum of 75% attendance is required to qualify for course completion.

Academic Integrity

Students are expected to adhere to academic honesty and ethical conduct in all assessments and activities.

Expected Learning Outcomes

Upon completion, students will have a solid foundation in business management and be prepared for advanced studies or entry-level managerial roles.